The Marketer Behind Easybee's AI Search Strategy
Ximena leads the marketing department at Easybee. She started investing in AI search visibility after watching her own content get pulled into AI answers in real time. Easybee’s customers were already using AI to find answering services, so Ximena needed to ensure they would show up as a recommended brand consistently.
What Makes Easybee Different From Other Law Firm Answering Services
Easybee was founded in 2016 as a bilingual answering service for U.S. law firms. Bilingual runs in the firm’s DNA. The team has worked across English and Spanish from day one, and that cultural fluency carries into every call.
The company specializes in legal intake, lead qualification, appointment scheduling, call transfers, and ongoing client communication for law firms and service-based businesses. The work that keeps a practice running but constantly pulls attorneys away from billable hours.
A traditional receptionist creates variability and every call depends on one person's mood and judgment. Larger competitors swing the other way and feel rigid and transactional. Easybee sits in the middle. Trained human operators, structured call flows, clear scripting, performance tracking. Every call handled with the same quality and empathy, every time. For attorneys, that translates into better-qualified leads, faster response times, and a client experience that feels professional without the cost of hiring in-house.
Why AI Search Visibility Matters for Law Firm Answering Services
Attorneys shopping for an answering service used to Google it. They don't anymore. They go straight to ChatGPT or another LLM and ask which one to use. The answer they get shapes the shortlist before Easybee has a chance to compete.
The first problem is visibility. If Easybee isn't named in those answers, the decision happens without them in the room. The second problem is framing. Even when AI does mention Easybee, it compresses every competitor into a one-line description. If the line that lands is "bilingual answering service," Easybee gets bucketed with generic providers. If the line that lands is "specialized legal intake with bilingual operators that helps firms capture and convert leads they'd otherwise lose," the right prospects click through.
"We're not just picking up phones. We're helping firms capture and convert opportunities they'd otherwise lose," Ximena said. "That shift from 'answering service' to 'growth tool' is what drives a lead. That's the story I want AI to tell about us."
Why Easybee Invested in AI Search Before Most of Its Competitors
Ximena caught the shift early because she was paying attention to her own data. Some prompts surfaced the brand cleanly but others left it out entirely.
"If Easybee wasn't part of those answers consistently, we didn't exist in that decision-making moment," she said. "That's what made it urgent." Ximena moved fast and decided this was a category that would become one of their biggest channels.
Why Easybee Switched From Another AI Visibility Platform to Temso
Easybee tried a different AI visibility platform first. It was purely diagnostic. It showed her where Easybee was and wasn't appearing in AI answers, but figuring out what to do about it was entirely on her. Anything closer to action sat behind another paywall, and there was no one on the other side to help her interpret the data.
"I was paying significant money to get information I still had to interpret on my own. There was no team I could sit down with to make sense of it," she said. "It didn't tell me what to fix, what to prioritize, or how to actually improve how Easybee was showing up in AI answers."
She switched to Temso because she needed a partner that could help her move the needle, not just report on where it was sitting.
How Easybee's Marketing Team Uses Temso to Move Faster
The Temso experience felt different from the first conversation. Instead of handing over platform access and stepping back, the team walked her through how to actually get the most out of it. The platform surfaces the opportunities worth prioritizing and guides the next steps. When something doesn't immediately make sense, the team is always available to help.
The Temso AI agent does the heaviest lifting on the work. It surfaces what to work on this week and also helps Ximena execute the actions so that she provides input where needed but the agent takes most of the work.
"It reduces decision fatigue," she said. "Instead of guessing where to focus, I tell the agent my goals, the agent prepares and prioritizes the work, and then it executes with my oversight."
It reduces decision fatigue. Instead of guessing where to focus, I tell the agent my goals, the agent prepares and prioritizes the work, and then it executes with my oversight.
Ximena Dominguez, Head of Marketing at Easybee Answering Services
How Easybee More Than Doubled Its AI Visibility Score
Easybee has more than doubled its AI visibility score since switching to Temso. Across the queries that matter most to a law firm choosing an answering service.
The leads coming in now reflect better intent and better fit. The story AI is telling about Easybee is closer to the story Easybee wants to tell about itself, and the prospects who respond to that story are the ones who were always supposed to convert.
"We now understand where our content gaps are, what to create, how to sharpen our positioning. We're seeing leads come in that reflect better intent and fit. The message is landing with the right people."
Easybee's AI Search Strategy for 2026 and Beyond
Ximena is pushing further into the content angles she's only started to test and sharpening Easybee's positioning around the "growth tool" framing rather than the commodity "answering service" framing AI tends to default to.
She wouldn't share the next phase of the strategy. She did say this:
"Marketing teams are already under pressure to own and execute so many different channels. Temso’s AI agent has been like an extra member of my team."
