Which GEO platform fits your team?
Starting price
$29/month
LLMs covered
8 included on every plan
Execution model
Agent plans and executes for you
Starting price
$99/month (or $199 bundle)
LLMs covered
4: ChatGPT, Google AI, Gemini, Perplexity
Execution model
Dashboards layered on a 55+ tool SEO suite
If you're comparing GEO (Generative Engine Optimization) platforms, you've probably landed on two very different options: the AI toolkit bolted onto the biggest SEO suite in the world, or a purpose-built platform with an AI agent that does the optimization for you. Semrush and Temso are two fundamentally different bets on how brands should win in AI search.
In this article, we'll see how they stack up in features, usability, and pricing.
Temso gives you an AI agent that does the GEO work. The agent analyzes your visibility across eight AI engines, figures out where you're missing, builds a plan and starts executing. The platform focuses on four measurable outcomes: Citations, Visibility, Perception, Accuracy.
The AI Toolkit is Semrush's bet on GEO: it monitors how your brand appears across ChatGPT, Google AI, Gemini and Perplexity. You get keyword-level daily tracking, brand sentiment, competitive benchmarking and prompt volume estimations.
For Temso AI, efficiency is the main pillar for reviewers. G2 users report that the platform's AI agent provides a significant boost during onboarding and turns the black box nature of AI search into structured, actionable insights. Ease of use is a highlight across the board, reviewers describe the interface as intuitive and the guided flow as a primary reason they were able to gather competitive intelligence within days. Perhaps most importantly for a fast-moving category, users have flagged that the tool improves weekly, with a steady stream of refinements.
In contrast, while the broader Semrush platform is a staple for traditional SEO, its AI features are described as actively evolving rather than fully realized. Some reviewers expressed frustration at having to manage two different platforms simultaneously because Semrush does not yet support a complete Answer Engine Optimization (AEO) workflow. Beyond these workflow gaps, some users characterized the current AI visibility features as buggy or noted that these new tools are tucked behind an additional paywall.
“AI search is reshaping how people find products, Temso AI has become our go-to software for turning that shift into our biggest channel.”
Jake Stainer
Founder & CEO, Papora
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| Row label | | |
|---|---|---|
| LLMs covered | 8 included: ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Grok, Copilot, Claude | 4: ChatGPT, Google AI, Gemini, and Perplexity |
| Visibility monitoring | tracks brand and source mentions across URLs and domains | keyword-level tracking with daily refresh. Separates brand mentions from citations |
| Competitive benchmarking | Unlimited. Share-of-voice included | limited to up to 5 competitors. Independent testers report buggy competitor selection for smaller brands |
| Brand attribute/perception analysis | tracks how AI describes your brand vs. competitors with attribute-level detail | sentiment analysis and brand driver dashboards available |
| Prompt recommendations | suggests prompts based on your website and goals | prompt research tool available, but testers flag irrelevant suggestions for B2B/SaaS verticals |
| Multi-language & multi-country | Full coverage | 6 regions (US, UK, Canada, Australia, Spain, India) |
| Dashboard usability | Consistently praised as intuitive, the agent provides 24/7 expert guidance | Strong data visualization, but steep learning curve with 55+ tools. G2 users describe it as overwhelming |
| Row label | | |
|---|---|---|
| Source & publisher identification | identifies publishers ranked by presence, authority, relevance | tracks cited sources per prompt |
| URL & domain-level tracking | complete visibility across URLs and domains | |
| Content optimization tools | built-in AI agent handles content briefing, writing, and optimization | No content execution tools in Starter or Semrush One bundle |
| Built-in AI agent | Conversation AI agent for reports, recommendations, deep dives, scenario planning and ChatGPT-like experience. Available 24/7 | |
| Opportunity prioritization | source-level gap analysis with tailored recommendations, ranked by effort and impact. You can also get tailored recommendations based on goals you create with the AI agent. | Limited. Automated insight cards available but not easily configured for niche use cases |
| Prompt volume data | estimated from clickstream data across 239M+ prompts |
| Row label | | |
|---|---|---|
| Performance dashboards | ||
| Reports | Automatic proof of impact reports - see what actions contributed to results and what to do next | Descriptive dashboards. 2 report PDF exports included. |
| Expert help within tool | AI agent answers questions about your data 24/7 | Self-serve only |
Pulling data within minutes. The agent walks you through setup, auto-generates prompt and competitor recommendations based on your website, and starts surfacing results immediately. G2 reviewers consistently describe onboarding as "super easy" and "very intuitive." The agent stays with you after setup as 24/7 in-tool support, and feature requests are turned around in days.
Activating the toolkit is quick, but making the data useful takes longer. Independent testers found dashboards misconfigured out of the box: wrong competitors auto-selected, irrelevant prompt suggestions, and settings that don't persist. Semrush has the support infrastructure of a large company, but the AI toolkit is newer and AI-specific support hasn't caught up to the core SEO product.
| Row label | | Semrush AI Visibility (standalone) | Semrush One (SEO + AI bundle) |
|---|---|---|---|
| Entry tier | $29/month | $99/month | $199/month (Starter) |
| Mid tier | $199/month | N/A | $299/month (Pro+) |
| Professional | $499/month (350 prompts, unlimited projects) | N/A | $549/month (Advanced) |
| Autonomous | $1,199/month | N/A | N/A |
| Custom enterprise | Falls under Autonomous | N/A | Custom pricing |
Pricing reflects subscription rates as of April 2026.
The verdict
Two very different bets on how brands win in AI search. Pick the one that matches the team behind it.
Best if your team doesn't have a GEO specialist and doesn't plan to hire one.
Best if you already live in Semrush and want AI monitoring added to your existing SEO workflow.
If you want a platform that handles strategy and execution in one place, Temso delivers it at a fraction of the cost.
FAQ
Scope. Semrush bolts AI monitoring onto a 55+ tool SEO suite. You get dashboards across 4 LLMs, then you decide what to do with them. Temso is purpose-built for GEO: 8 LLMs, an AI agent that builds the action plan, drafts content, and executes inside guardrails you set.
Temso covers 8 (ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Grok, Copilot, Claude) on every plan. Semrush covers 4 (ChatGPT, Google AI, Gemini, Perplexity).
Yes, at every comparable tier. Temso starts at $29/month versus $99/month for the standalone Semrush AI Visibility, or $199/month for the Semrush One bundle. Temso's professional tier sits below Semrush Advanced and includes content execution that Semrush doesn't offer.
No. Semrush focuses on tracking, sentiment, and prompt volume data. Content briefing, drafting, and optimization are not included in the AI Toolkit or Semrush One bundle. Temso's built-in agent handles all of it.
Teams already deep in the Semrush ecosystem who want AI monitoring added to existing SEO workflows, with the in-house expertise to interpret dashboards and execute optimizations manually. For everyone else, Temso is faster to set up and produces results without the learning curve.
About the Author
Laura is a content strategist at Temso AI, working at the intersection of content marketing, SEO, and AI search. She helps brands figure out how they show up in AI-generated answers, and what to actually do about it. Before Temso AI, she spent several years at digital marketing agencies in the UK.
Ready to decide?
Tell us where you want to grow brand visibility in AI search, and we'll follow up with a tailored walkthrough of Temso.