Temso AI vs. Semrush.

Which GEO platform fits your team?

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Laura Kowalski•April 23, 2026•7 min read

Temso AI homepage screenshot showing the conversational agent entry point

Semrush AI Visibility dashboard screenshot

Starting price

$89/month

Projects & seats

Unlimited, in every plan

Execution model

Agent plans and executes for you

Starting price

$99/month (or $199 bundle)

Projects & seats

1-5 seats by tier; extra seats $45-$100/month

Execution model

Dashboards layered on a 55+ tool SEO suite

If you're comparing GEO (Generative Engine Optimization) platforms, you've probably landed on two very different options: the SEO suite that bolted an AI toolkit onto its sidebar, or the full AEO suite built for AI search from day one, with an AI agent that does the optimization for you. Semrush and Temso are two fundamentally different bets on how brands should win in AI search.

In this article, we'll see how they stack up in features, usability, and pricing.

How they're built.

Temso is a full AEO suite: AI search analytics, website audits, content marketing, off-page authority, and integrations, driven by the industry's most powerful AI agent. The agent analyzes your visibility across every major AI engine, figures out where you're missing, builds a plan and starts executing.

The industry's most powerful AI agent handles analysis, planning, content and reporting
Full AEO suite: analytics, audits, content, off-page authority, integrations
Unlimited projects and seats in every plan
Outcomes structured around Citations, Visibility, Perception, Accuracy
5-minute setup, agent on call 24/7

The AI Toolkit is Semrush's bet on GEO: it monitors how your brand appears across ChatGPT, Google AI, Gemini and Perplexity. You get keyword-level daily tracking, brand sentiment, competitive benchmarking and prompt volume estimations.

Strong daily tracking and sentiment dashboards
Estimated prompt volume from 239M+ clickstream prompts
55+ tools in the sidebar; data-rich but dense
Fits best inside an existing Semrush workflow
Seat-based pricing: 1-5 seats included, extra seats $45-$100/month

What users think.

Temso AI

For Temso AI, efficiency is the main pillar for reviewers. G2 users report that the platform's AI agent provides a significant boost during onboarding and turns the black box nature of AI search into structured, actionable insights. Ease of use is a highlight across the board, reviewers describe the interface as intuitive and the guided flow as a primary reason they were able to gather competitive intelligence within days. Perhaps most importantly for a fast-moving category, users have flagged that the tool improves weekly, with a steady stream of refinements.

Semrush AI Visibility

In contrast, while the broader Semrush platform is a staple for traditional SEO, its AI features are described as actively evolving rather than fully realized. Some reviewers expressed frustration at having to manage two different platforms simultaneously because Semrush does not yet support a complete Answer Engine Optimization (AEO) workflow. Beyond these workflow gaps, some users characterized the current AI visibility features as buggy or noted that these new tools are tucked behind an additional paywall.

“AI search is reshaping how people find products, Temso AI has become our go-to software for turning that shift into our biggest channel.”

Jake Stainer

Founder & CEO, Papora

One suite vs. one add-on.

Row label
AI search analytics		4 engines
Website audits (AEO)	built in	SEO Site Audit only; no AEO audit
Content marketing for AI search	agent briefs, writes, and optimizes	not in AI Toolkit or Semrush One
Off-page authority (backlinks & mentions)	tracks the sources AI engines actually cite	Backlink database built for Google SEO
Integrations	Google Search Console, Bing Webmaster Tools & more
Unlimited projects & seats	in every plan	seats and projects capped per tier

AI visibility tracking.

Row label
LLMs covered	7 included: ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Grok, Copilot. Claude available as an add-on	4: ChatGPT, Google AI, Gemini, and Perplexity
Visibility monitoring	tracks brand and source mentions across URLs and domains	keyword-level tracking with daily refresh. Separates brand mentions from citations
Competitive benchmarking	Unlimited. Share-of-voice included	limited to up to 5 competitors. Independent testers report buggy competitor selection for smaller brands
Brand attribute/perception analysis	tracks how AI describes your brand vs. competitors with attribute-level detail	sentiment analysis and brand driver dashboards available
Prompt recommendations	suggests prompts based on your website and goals	prompt research tool available, but testers flag irrelevant suggestions for B2B/SaaS verticals
Multi-language & multi-country	Full coverage	6 regions (US, UK, Canada, Australia, Spain, India)
Dashboard usability	Consistently praised as intuitive, the agent provides 24/7 expert guidance	Strong data visualization, but steep learning curve with 55+ tools. G2 users describe it as overwhelming

Source attribution and optimization.

Row label
Source & publisher identification	identifies publishers ranked by presence, authority, relevance	tracks cited sources per prompt
URL & domain-level tracking	complete visibility across URLs and domains
Content optimization tools	built-in AI agent handles content briefing, writing, and optimization	No content execution tools in Starter or Semrush One bundle
Built-in AI agent	Conversation AI agent for reports, recommendations, deep dives, scenario planning and ChatGPT-like experience. Available 24/7
Opportunity prioritization	source-level gap analysis with tailored recommendations, ranked by effort and impact. You can also get tailored recommendations based on goals you create with the AI agent.	Limited. Automated insight cards available but not easily configured for niche use cases
Prompt volume data		estimated from clickstream data across 239M+ prompts

Analytics and measurement.

Row label
Performance dashboards
Reports	Automatic proof of impact reports - see what actions contributed to results and what to do next	Descriptive dashboards. 2 report PDF exports included.
Expert help within tool	AI agent answers questions about your data 24/7	Self-serve only

Onboarding and support.

Temso AI

Pulling data within minutes. The agent walks you through setup, auto-generates prompt and competitor recommendations based on your website, and starts surfacing results immediately. G2 reviewers consistently describe onboarding as "super easy" and "very intuitive." The agent stays with you after setup as 24/7 in-tool support, and feature requests are turned around in days.

Semrush AI Visibility

Activating the toolkit is quick, but making the data useful takes longer. Independent testers found dashboards misconfigured out of the box: wrong competitors auto-selected, irrelevant prompt suggestions, and settings that don't persist. Semrush has the support infrastructure of a large company, but the AI toolkit is newer and AI-specific support hasn't caught up to the core SEO product.

Pricing.

Row label		Semrush AI Visibility (standalone)	Semrush One (SEO + AI bundle)
Entry tier	$89/month	$99/month	$199/month (Starter)
Mid tier	$199/month	N/A	$299/month (Pro+)
Professional	$499/month (350 prompts, unlimited projects)	N/A	$549/month (Advanced)
Custom enterprise	Custom pricing	N/A	Custom pricing
Projects & seats	Unlimited at every tier	Not published	1-5 seats by tier; extra seats $45-$100/month

Pricing reflects subscription rates as of July 2026.

The verdict

Choose with confidence.

Two very different bets on how brands win in AI search. Pick the one that matches the team behind it.

Our pick

Choose Temso AI

The most actionable AEO platform: a full suite with an agent that executes.

The industry's most powerful AI agent runs analysis, planning, content and reporting
Full AEO suite in one subscription
Unlimited projects and seats in every plan
Setup in minutes, not weeks

Try Temso for free

Choose Semrush AI Visibility

Best if you're not doing AEO yet and are making a bet on traditional SEO instead.

Sentiment dashboards and prompt volume data
Sits inside the broader Semrush SEO suite
Daily tracking refresh
You'll still need a second tool for content execution

Temso ties pricing to your success, not your seat count: every plan includes the full AEO suite, unlimited seats, and unlimited projects.

FAQ

Temso vs. Semrushquestions, answered.

Semrush is an SEO suite with an AEO add-on. You get dashboards across 4 LLMs, then you decide what to do with them. Temso is a full AEO suite (AI search analytics, website audits, content marketing, off-page authority, integrations) with the industry's most powerful AI agent, which builds the action plan, drafts content, and executes inside guardrails you set.

Temso includes unlimited projects and seats in every plan, so pricing never scales with your headcount. Semrush includes 1 to 5 seats depending on tier, charges $45-$100/month for each additional seat, and caps projects per plan.

Temso covers 7 (ChatGPT, Perplexity, AI Overviews, AI Mode, Gemini, Grok, Copilot) on every plan, with Claude available as an add-on. Semrush covers 4 (ChatGPT, Google AI, Gemini, Perplexity).

Yes, at every comparable tier. Temso starts at $89/month versus $99/month for the standalone Semrush AI Visibility, or $199/month for the Semrush One bundle. Temso's professional tier sits below Semrush Advanced and includes content execution that Semrush doesn't offer.

No. Semrush focuses on tracking, sentiment, and prompt volume data. Content briefing, drafting, and optimization are not included in the AI Toolkit or Semrush One bundle. Temso's built-in agent handles all of it.

Teams betting on traditional SEO rather than AEO, who are already deep in the Semrush ecosystem and have the in-house expertise to interpret dashboards and execute optimizations manually. Factor in per-seat costs as the team grows. For teams serious about AI search, Temso is faster to set up and produces results without the learning curve.

Still deciding? Talk to our team and we'll walk you through both options honestly.

About the Author

Laura Kowalski

Laura is a content strategist at Temso AI, working at the intersection of content marketing, SEO, and AI search. She helps brands figure out how they show up in AI-generated answers, and what to actually do about it. Before Temso AI, she spent several years at digital marketing agencies in the UK.

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