Generative Engine Optimization.
On autopilot.

Generative Engine Optimization is the discipline of shaping how generative AI engines cite, describe, and recommend your brand inside their answers. GEO covers the full loop: monitoring which prompts trigger AI answers in your category, fixing how your brand is represented, and publishing the content those engines draw from. The goal is citation frequency, prominence in the generated answer, and positive framing, measured daily instead of guessed at quarterly.

SEO gets you ranked in a list of blue links. Generative Engine Optimization gets you cited inside the generated answer itself. GEO and SEO work together, because your existing pages are the source material AI engines draw from. The difference is measurement and tactics: SEO optimizes for rank and clicks, while GEO optimizes for citation, prominence, and framing inside an answer that may never produce a click at all.

GEO covers every engine that generates answers from LLMs rather than returning a ranked link list. Temso tracks ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and Microsoft Copilot by default, and adds new engines as they ship. Each engine has different citation mechanics, so Generative Engine Optimization has to monitor them all individually instead of optimizing once for a single algorithm.

GEO is measured across three signals: how often your brand is cited across the prompts that matter to your category, how prominently it appears inside the generated answer, and the sentiment or framing around each mention. Temso combines these into a single daily GEO score and benchmarks it against competitors you choose.

Generative engines refresh their retrieval layers and training cycles faster than traditional search, so Generative Engine Optimization results appear in days to a few weeks, not months. New content, structured data, and cleaned-up brand descriptions typically start moving citations within the first two to three weeks. Temso tracks every action and reports the exact moment citations start changing.

You can start, but results compound when GEO and SEO work together. Generative engines pull from the open web, so crawlable, well-structured pages are still the foundation. GEO layers on top: prompt-driven content briefs, comparison pages, explicit factual statements an LLM can quote verbatim, and structured data that makes your entities unambiguous.

LLMs favor content that is direct, factual, well-attributed, and clearly structured. In practice, the consistent winners are comparison pages, deep product FAQs, crisp definition pages, and data-backed how-to content with obvious sourcing. Vague thought-leadership rarely gets cited. Specific, quotable, sourced statements do.

Yes. Temso identifies the prompts where your brand is missing or misrepresented, writes content briefs targeted at those gaps, and drafts the pages those engines will cite. You approve, Temso publishes or hands off to your team, and the GEO score reflects the impact within the next crawl cycle.