Summary
Bing Copilot is Microsoft’s AI-powered search assistant that generates conversational answers using web data and OpenAI’s models.
Definition
Bing Copilot integrates generative AI into Microsoft’s search engine. When a user submits a query, Copilot produces a Response that summarizes information from the web in natural language. These Responses often include Inline Sources that link directly to websites and Cited Sources that show attribution, making it both an answer engine and a discovery tool.
The name “Copilot” comes from Microsoft’s broader strategy of embedding AI copilots across its products, from Office to GitHub. In search, Copilot acts as an assistant that not only retrieves information but interprets it, allowing users to ask conversational questions instead of relying solely on keyword-based search.
For marketers, Bing Copilot is important because it changes how users discover brands on Microsoft’s search platform. Instead of scanning lists of links, users see synthesized Responses where brand Presence, Placement, and Position directly affect Brand Visibility and Share of Voice.
Use cases
Monitoring whether your brand is mentioned in Bing Copilot Responses for key queries.
Comparing Brand Visibility on Bing Copilot with Google AI Overviews and Perplexity AI Search.
Tracking Brand Perception in Copilot to understand how descriptions influence users.
Measuring Share of Voice and Brand Placement against competitors.
Using Copilot insights to refine Generative Engine Optimization (GEO) strategies for Microsoft’s ecosystem.
Frequently Asked Questions
How do Bing Copilot Responses differ from traditional Bing results?
Traditional search shows lists of links, while Copilot produces synthesized answers supported by Sources.
What is Bing Copilot?
It is Microsoft’s AI-enhanced search experience that generates natural language Responses to user queries.