In just 3 months, Aplano saw a 35 % increase in AI-driven brand mentions (e.g. in Google AI Overviews) and gained visibility in 30+ new prompts in its target vertical (workforce scheduling / HR tech in German market).
About Aplano
Aplano is a Hamburg-based software company founded in 2017, offering cloud-based tools for employee scheduling, time tracking, absence & availability management. (source: getaplano.com)
Its clients are small and medium enterprises (SMEs) in sectors like retail, healthcare, hospitality, cleaning, and security. (source: aplano.de)
Key features: roll-out of shift planning (Schichtplaner), mobile apps, geolocation / geofencing for time capture, absence calendar, data export (CSV, PDF), compliance with German labor / working time rules. (source: cloud-services-made-in-germany.org)
In the German SaaS and HR tech niche, “visibility” means not only ranking in Google but also being surfaced in AI answers, because prospective customers increasingly consult AI assistants to compare software, ask “best employee scheduling in Germany,” or “cloud time tracking tools for SMEs.”
What were the challenges for Aplano?
When Aplano first started using Temso AI, these were the key pain points:
Aplano appeared on conventional SEO queries (e.g. “Dienstplan Software”) but was rarely cited in AI overviews or generative summaries for related queries (“Welche Tools für Dienstplanung?”, “Cloud Zeiterfassung Deutschland”).
Many competitor SaaS brands were already showing up in AI summaries, often with outdated or partial descriptions, while Aplano’s messaging was thin in structured/semantic content.
Aplano lacked a clear mapping of which prompts it should appear in from an AI perspective. They didn’t know which sources were driving AI-generated answers, so they had no visibility into what was actually shaping results.
Without transparency, their content team was shooting in the dark. They were rewriting blogs or features without knowing which terms or entities would matter for AI agents.
How did Temso help Aplano improve their AI visibility?
Tracking & Insights
Aplano used Temso’s prompt suggestion feature to set up monitors for key prompts in German around workforce scheduling, time tracking, shift planning, and HR SaaS.
Using Temso’s dashboards, the team tracked when Aplano was mentioned (or omitted) in AI responses (ChatGPT, Google AI Overviews, Claude) compared to competitors.
Through this, Aplano identified which competitor brands and content types (such as SaaS directories, review platforms, and help centers) were most frequently cited by AI models, revealing the external sources shaping visibility in their category.
Optimization & Action
With these insights, Aplano refined its product descriptions, landing pages, and feature content using entity-rich language (for example, “Schichtplaner mit Geofencing Zeiterfassung” and “Dienstplanung für Einzelhandel & Pflege”) so AI models could more reliably associate the brand with relevant concepts.
They created new content pages for AI-friendly queries (such as “Wie funktioniert Zeiterfassung per Geofencing?”) in a structured Q&A and narrative style designed to be cited by AI.
They added internal linking and schema markup (Organization, Product) to help AI systems understand relationships and context across Aplano’s offerings.
By understanding which external sources and content types most influenced AI-generated results, Aplano was able to prioritize where to invest effort — focusing on high-impact directories and content partnerships instead of spreading resources thin. This helped them see measurable visibility gains faster.
Aplano ran regular visibility audits in Temso to detect new prompt patterns and updated content to stay aligned with shifting AI behavior.
What results did Aplano get after using Temso AI for 3 months?
Within 3 months:
Metric | Relative Change |
|---|---|
AI mentions in Google AI Overviews | +35% |
New prompts where Aplano appears | ~30+ new prompts |
Share of voice | +12% |
Increase in organic traffic from AI-derived queries | +18 % |
Additional qualitative outcomes:
Aplano secured a testimonial from a new client who said they discovered Aplano via an AI summary.
The team reported more confidence in content planning, as they now see which phrases or terms are valuable for AI channels.
Aplano’s brand started appearing in German AI answer previews when users asked “Welche Dienstplan Software?” or “Cloud Zeiterfassung für Pflege.”
What are the takeaways for Other SaaS or B2B Brands?
Think beyond SEO rankings. AI search is now a parallel frontier. If your brand isn’t appearing in AI-generated summaries, many potential customers won’t even know you exist.
Keep a live view of the sources driving results. With Temso, you can see which domains, directories, and competitor content shape AI answers in real time. That visibility lets you focus effort where it will have the highest return instead of spreading resources thin.
Write with semantic clarity. Define your domain clearly, use precise entity names, and structure pages in ways AI systems understand — through Q&A formats, definitions, and linked content.
Keep content alive. AI prompt patterns evolve constantly, so refreshing your material quarterly ensures your brand stays aligned with how models interpret and surface information.
Clarify relationships. Use internal linking and schema markup to make the connections between your brand, products, and categories clear to AI systems.