Temso AI vs. HubSpot AEO.

Which one should your agency run AI search on?

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Laura Kowalski
Laura Kowalski•June 22, 2026•7 min read
Temso AI
Temso AI Visibility dashboard showing visibility and source presence over time, brand rankings by share of voice, and a per-model breakdown across Google AI Overview, ChatGPT, Gemini and Perplexity
HubSpot
HubSpot AEO product screenshot showing the AI search visibility dashboard
Temso AI

Onboarding fee

None

Each client brand

$0 within the plan's prompt limit

AI engines included

5

HubSpot

Onboarding fee

$3,000 to $7,000 for Marketing Hub

Each client brand

$50/month, 25 prompts each

AI engines included

3, without Google's AI answers

HubSpot is a CRM and marketing suite built for brands. Its AEO tool, in beta since April 2026, is sold at $50/month per brand, with 25 prompts on three AI engines. Content creation and CRM-informed recommendations need Marketing Hub, which starts with a required onboarding fee: $3,000 for Professional and $7,000 for Enterprise, before the first seat is paid for.

Temso is built only for AI search, and only for agencies. It tracks the signals that shape AI answers (mentions, citations, the sources AI trusts, how it describes a brand) and covers the work an agency does for every client, from the first pitch to the monthly report.

This page compares what each platform measures, what each one leaves to the agency, and what happens to your margin every time you sign a new client.

How they're built.

Temso AI

Temso is the AI search platform built for agencies. Agencies win clients with branded audits, track every client brand and report under their own brand.

  • Temso operates an agency-only model and has no direct-to-brand plans
  • Reports, dashboards and pitches are white-labeled under the agency's brand
  • Unlimited client projects and pitches on one plan
  • 5 AI engines included, with 4 more as add-ons
  • Covers the whole client lifecycle: pitch, onboarding, monthly work and reporting
  • Built only for AEO, from tracking to published content
HubSpot

HubSpot AEO is the AI visibility tool inside HubSpot's CRM and marketing suite, in beta since April 2026. It tracks visibility, sentiment and citations across three AI engines, with deeper features tied to Marketing Hub.

  • HubSpot is built for brands, and sells to them directly
  • No white-label listed for AEO
  • One $50/month instance per brand, with 25 prompts each, and no pitch tools listed
  • 3 AI engines, without Google AI Overviews or AI Mode
  • Content creation needs Marketing Hub Professional or Enterprise
  • One feature of a CRM suite, still in beta

What an agency gets.

Row labelTemso AIHubSpot
Entry priceStarting at $10/monthStarting at $50/month per brand
Tracking 10 client brandsStarting at $199/month$500/month
Required onboarding feeNone$3,000 to $7,000 for Marketing Hub
AI engines included53
Dedicated to AEOOne feature of a CRM suite
Client pitchesUnlimited, white-labeledNone listed
Content executionDrafts, optimizes and publishesNeeds Marketing Hub Professional, from $800/month plus a $3,000 onboarding fee

Pricing as of November 2026.

HubSpot AEO is priced like a CRM product. The useful parts sit in Marketing Hub, which charges $3,000 to $7,000 just to get started. After that, every new client and every new teammate adds to the bill.

Temso is built around how agencies work with clients, from the first pitch to the monthly report. Agencies send prospects a branded audit and proposal and see when they're opened, add teammates to the client accounts they handle, and send every report under their own brand. The agent gives every strategist 10x leverage, so the same team can serve more clients and run a profitable AI search service.

Built for agency work.

Row labelTemso AIHubSpot
Does the client appear?Visibility, mentions, citations, share of voiceVisibility, citations and share of voice
How is the client described?Sentiment, perception and attribute analysisSentiment analysis
Engines coveredChatGPT, Google AI Overviews, Google AI Mode, Gemini and Copilot included; Claude, Perplexity, Grok and Muse as add-onsChatGPT, Perplexity and Gemini
What to do nextPrioritized recommendations, and the tools to act on themPrioritized recommendations; acting on them in HubSpot needs Marketing Hub
Website auditsTechnical AEO audits, plus which AI bots visit the site and what they readNot part of HubSpot AEO
Off-page opportunitiesThe sources AI cites, and the links competitors have that the client doesn'tCitation analysis
Content executionBriefs, drafts, optimizes and publishes to the client's CMS ($149/month per client)Needs Marketing Hub Professional or Enterprise
Onboarding a new clientMinutes: connect a domain, and Temso suggests prompts and competitorsA new $50/month instance per brand, after a $3,000 to $7,000 Marketing Hub onboarding fee
ProjectsUnlimited client brandsOne paid instance per brand
SeatsUnlimited, freeMarketing Hub includes 3 or 5; extra seats from $45 to $75/month each
ReportingAutomated, white-labeled reports per clientNo white-label listed
Cost of adding a client$0 within the plan's prompt limit$50/month per brand
Lea Schramm testimonial
“Temso's AI agent is like having a dedicated AEO specialist on the team. It monitors our visibility around the clock and sends us prepared action items, we just approve and it gets done.”

Lea Schramm

Founder, Cohort PR

The verdict.

Temso AI

  • Temso works only with agencies and never competes with them for clients
  • Covers the whole client lifecycle, from the first pitch to the monthly report
  • White-labeled reports, dashboards and pitches
  • Unlimited client brands and seats
  • Built only for AEO, from tracking to published content

HubSpot

  • HubSpot is built for brands, and sells to them directly
  • Tracks 3 AI engines; content creation needs Marketing Hub
  • No white-label listed for AEO
  • $3,000 to $7,000 to onboard Marketing Hub, then fees per brand and per seat
  • One feature of a CRM suite, still in beta

HubSpot AEO is a beta feature inside a CRM suite. Temso is an AEO platform built only for agencies, from the first pitch to the monthly report.

FAQ

Temso vs. HubSpotquestions, answered.

HubSpot AEO is one feature of a CRM and marketing suite, in beta since April 2026: three AI engines, 25 prompts per brand, and content creation tied to Marketing Hub. Temso is built only for AEO and only for agencies, with white-labeled pitches, reports and dashboards, unlimited client brands and seats, and the tools to do the work.

Yes. HubSpot is built for brands, and many agency clients already pay HubSpot for their CRM. Temso works only with agencies and has no plans for brands, so it never competes with an agency for its clients.

HubSpot AEO costs $50/month per brand, or $45/month billed yearly, with 25 prompts each, so 10 clients cost $500/month. Content creation and CRM-informed recommendations need Marketing Hub Professional, from $800/month with 3 seats, extra seats from $45/month and a $3,000 onboarding fee. Temso starts at $10/month for unlimited pitches, so an agency can win its first retainer before paying for tracking. Client tracking starts at $199/month, with five engines, 125 prompts, and unlimited client brands and seats.

Not for the $50/month standalone AEO tool, which covers tracking only. Content creation and CRM-informed recommendations need Marketing Hub, which charges a required one-time onboarding fee: $3,000 for Professional and $7,000 for Enterprise. Temso has no setup fee, and a new client is set up in minutes.

No. HubSpot AEO tracks three engines, and Google AI Overviews and AI Mode aren't among them. Temso includes both on Growth, among 5 included engines, with 4 more as add-ons.

No. HubSpot can stay the CRM and marketing platform. Temso runs the AI search service alongside it: pitches, client tracking, white-labeled reporting, and the tools to do the monthly work.

Only with Marketing Hub Professional or Enterprise, where content is generated from recommendations using HubSpot credits. The standalone AEO tool doesn't include content creation. Temso drafts, optimizes and publishes content to the client's CMS.

Temso. Client brands and seats are unlimited on Growth, and pitches, reports and dashboards are white-labeled under the agency's brand. Adding a client costs nothing within the plan's prompt limit. HubSpot charges $50/month for every brand tracked, and Marketing Hub charges for every seat beyond the first 3 or 5.

Brands that already run marketing on HubSpot and want a basic AI visibility read inside the same CRM.

Still deciding? Talk to our team and we'll walk you through both options honestly.

About the Author

Laura Kowalski

Laura Kowalski

Laura is a content strategist at Temso AI, working at the intersection of content marketing, SEO, and AI search. She helps brands figure out how they show up in AI-generated answers, and what to actually do about it. Before Temso AI, she spent several years at digital marketing agencies in the UK.

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