Temso AI vs. Otterly.AI.

Which one should your agency run AI search on?

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Laura Kowalski
Laura Kowalski•November 11, 2026•6 min read
Temso AI
Temso AI Visibility dashboard showing visibility and source presence over time, brand rankings by share of voice, and a per-model breakdown across Google AI Overview, ChatGPT, Gemini and Perplexity
Otterly.AI
Otterly.AI homepage screenshot showing its AI search monitoring headline and brand report
Temso AI

Built for

Agencies only

White-label

Reports, dashboards and pitches

Pricing

Fixed price per prompt tier

Otterly.AI

Built for

Mainly brands

White-label

Not available

Pricing

Credit system

Otterly.AI is an AI search monitoring tool built mainly for brands, from solo founders to enterprise marketing teams, starting at €29/month. It has no agency plan. Agencies apply to a partner program, and asked whether an agency plan exists, its own FAQ answers "No".

For an agency, that puts the tool between the agency and its client. Any client can sign up for the same tool the agency reports from, at a fraction of the retainer. Otterly's app, URLs and branding can't be white-labeled, so the client sees whose product the service runs on.

This page compares how each platform helps an agency win a client, deliver the work under its own brand, and keep its margin as the roster grows.

How they're built.

Temso AI

Temso is the AI search platform built for agencies. Agencies win clients with branded audits, track every client brand and report under their own brand.

  • Temso operates an agency-only model and has no direct-to-brand plans
  • Reports, dashboards and pitches are white-labeled under the agency's brand
  • Unlimited client projects and pitches on one plan
  • 5 AI engines included, with 4 more as add-ons, at a fixed price per prompt tier
  • Covers the whole client lifecycle: pitch, onboarding, monthly work and reporting
  • Built only for AEO, from tracking to published content
Otterly.AI

Otterly.AI is an AI search monitoring tool. It tracks brand mentions, citations and sentiment across AI engines, with prompt research, GEO audits and recommendations.

  • Otterly.AI sells mainly to brands, from €29/month; agencies apply to a partner program
  • No white-label: the app, URLs and branding stay Otterly's, and branded reports need to be built separately
  • Unlimited workspaces, with higher agency prompt limits subject to partner approval
  • 4 of 7 AI engines per plan, with the rest as add-ons, all drawing from one credit pool
  • Covers tracking and recommendations; pitches and reports run under Otterly's brand
  • Built for monitoring: reviewers say fixing, writing and publishing stay the user's job

What an agency gets.

Row labelTemso AIOtterly.AI
Entry priceStarting at $10/monthStarting at €29/month
Plans for many clientsStarting at $199/monthStarting at €189/month
Built for agenciesBuilt mainly for brands
White-labelReports, dashboards and pitchesBranded reports need to be built separately
Client pitchesUnlimited, white-labeledPitch workspaces, under Otterly's brand
Content executionDrafts, optimizes and publishesContent briefs only

Pricing as of November 2026, billed monthly. Otterly.AI prices exclude tax.

Otterly.AI is built to be read: dashboards, weekly reports and recommendations that a team turns into work somewhere else. Reviewers say its recommendations are thinner than its reporting, and that fixing pages, writing content and publishing it stay the user's job.

Temso is built around how agencies work with clients, from the first pitch to the monthly report. Agencies send prospects a branded audit and proposal and see when they're opened, add teammates to the client accounts they handle, and send every report under their own brand. The agent gives every strategist 10x leverage, so the same team can serve more clients and run a profitable AI search service.

Built for agency work.

Row labelTemso AIOtterly.AI
Does the client appear?Visibility, mentions, citations, share of voiceVisibility, mentions, citations, share of voice
Engines coveredChatGPT, Google AI Overviews, Google AI Mode, Gemini and Copilot included; Claude, Perplexity, Grok and Muse as add-onsChatGPT, Google AI Overviews, Perplexity and Copilot included; Gemini, Google AI Mode and Claude as add-ons
How usage is billedFixed price per prompt tierCredits per AI answer; a Claude answer costs 3, and extra packs start at €65/month
SentimentSentiment, perception and the attributes AI gives each clientSentiment; one G2 reviewer says neutral mentions get marked as slightly negative
What to do nextPrioritized recommendations, and the tools to act on themRecommendations; reviewers say they're thinner than the reporting
Website auditsTechnical AEO audits, plus which AI bots visit the site and what they readGEO content audits and AI crawler analytics
Off-page opportunitiesThe sources AI cites, and the links competitors have that the client doesn'tCitation source tracking
Content executionBriefs, drafts, optimizes and publishes to the client's CMS ($149/month per client)Content briefs; writing and publishing happen in other tools
Onboarding a new clientMinutes: connect a domain, and Temso suggests prompts and competitorsSelf-serve; users report data lag of hours to days after adding prompts
ProjectsUnlimited client brandsUnlimited workspaces; higher agency prompt limits need partner approval
ReportingAutomated, white-labeled reports per clientWeekly reports under Otterly's brand; branded reports need to be built separately
Cost of adding a client$0 within the plan's prompt limitMore credits from the same shared pool, then a credit pack or a higher plan
Elina Panteleyeva testimonial
“Ultimately, it came down to scalability, ease of use, strong support, and excellent value. Temso was the only provider who could offer this to agencies like ours.”

Elina Panteleyeva

Founder & CEO, ShowUpWithAI

The verdict.

Temso AI

  • Temso works only with agencies and has no plans for brands
  • White-labeled reports, dashboards and pitches
  • A fixed price per prompt tier, so each client's cost is known before the retainer is quoted
  • Covers the whole client lifecycle, from the first pitch to the monthly report
  • Built only for AEO, from tracking to published content

Otterly.AI

  • Otterly.AI sells mainly to brands, from €29/month
  • No white-label; branded reports need to be built separately
  • Credit-based pricing; some engines use up the plan faster
  • Covers tracking and recommendations; pitches and reports run under Otterly's brand
  • Built for monitoring; reviewers say fixing, writing and publishing stay the user's job

Otterly.AI is a low-cost monitoring tool built mainly for brands. Temso is an AEO platform built only for agencies, from the first pitch to the monthly report.

Switching from Otterly.AI? We'll move you over.

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FAQ

Temso vs. Otterlyquestions, answered.

Who each one is built for. Otterly.AI is a monitoring tool built mainly for brands, starting at €29/month. Temso works only with agencies: white-labeled pitches, dashboards and reports, unlimited client brands and seats, and the tools to do the monthly work.

No. Its agency FAQ answers "No" when asked, and agencies apply to a partner program instead. Agencies use the Standard plan at €189/month or Premium at €489/month, and higher prompt allowances for agencies need Agency Partner approval.

No. Otterly's app, URLs and branding can't be white-labeled. Agencies that want branded client reports need to build them separately. Temso white-labels pitches, dashboards and reports under the agency's brand.

Yes. Otterly.AI sells to brands directly, starting at €29/month with a free trial. Temso has no plans for brands, so a client can't buy the platform its agency works on.

Standard costs €189/month for 120 prompts and 15,000 credits. Premium costs €489/month for 403 prompts and 50,000 credits. Every AI answer uses credits, a Claude answer uses 3, and extra packs cost €65/month for 5,000 credits on Standard or €99/month for 10,000 on Premium. Temso starts at $10/month for unlimited pitches, so an agency can win its first retainer before paying for tracking. Client tracking starts at $199/month, with five engines, 125 prompts, and unlimited client brands and seats.

Temso includes 5 on Growth and offers 4 more as add-ons, for 9 in total. Otterly.AI lists 7 and includes 4 per plan, with the rest as add-ons. Every engine on Otterly draws from the same credit pool, so adding one uses up the plan faster.

Otterly.AI gives content briefs and recommendations. Reviewers say fixing pages, writing content and publishing it stay the user's job. Temso drafts, optimizes and publishes content to the client's CMS.

Temso. Client brands are unlimited on Growth, pitches, reports and dashboards carry the agency's brand, and adding a client costs nothing within the plan's prompt limit. Both platforms include unlimited seats, but on Otterly.AI every client draws from one credit pool, and every client report carries Otterly's brand unless the agency builds it again separately.

Brands and solo marketers who want a low-cost tool to monitor their own visibility in AI search.

Still deciding? Talk to our team and we'll walk you through both options honestly.

About the Author

Laura Kowalski

Laura Kowalski

Laura is a content strategist at Temso AI, working at the intersection of content marketing, SEO, and AI search. She helps brands figure out how they show up in AI-generated answers, and what to actually do about it. Before Temso AI, she spent several years at digital marketing agencies in the UK.

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