Semrush has been built for large SEO teams since 2008, and now has more than 55 tools. Its AI search tracking is one more tool on that list, bundled into its SEO plans from $199/month, on top of keyword and backlink data built for Google's rankings.
Temso is built only for AI search, and only for agencies. It tracks the signals that shape AI answers (mentions, citations, the sources AI trusts, how it describes a brand) and covers the work an agency does for every client, from the first pitch to the monthly report.
This page compares what each platform measures, what each one leaves to the agency, and what happens to your margin every time you sign a new client.
How they're built.
Temso is the AI search platform built for agencies. Agencies win clients with branded audits, track every client brand and report under their own brand.
Temso operates an agency-only model and has no direct-to-brand plans
Reports, dashboards and pitches are white-labeled under the agency's brand
Unlimited client projects and pitches on one plan
Unlimited seats at no extra cost
Covers the whole client lifecycle: pitch, onboarding, monthly work and reporting
Built only for AEO, with 5 AI engines included and tools that act on the signals AI answers use
Semrush AI Visibility is the AI search toolkit inside Semrush's SEO suite. It tracks how a brand appears across several AI engines, with daily tracking, sentiment, competitor benchmarks and estimated prompt volume.
Semrush sells directly to brands as well as to agencies
White-label reports sold as a separate agency add-on
Projects capped per tier, and no pitching tools
Extra users $45 to $80/month each
Tracks visibility only; content and execution need a second tool
Built for SEO: AI tracking inside a suite of 55+ SEO tools
What an agency gets.
Row label
Entry price
Starting at $10/month
Starting at $199/month
AI prompts tracked
125 to 1,000+
50 or 100 a day
Dedicated to AEO
SEO suite with an AI add-on
Client pitches
Unlimited, white-labeled
Content execution
Drafts, optimizes and publishes
Pricing as of November 2026.
Semrush is built for SEO, and AI search is one toolkit among more than 55 tools.
Temso is built around how agencies work with clients, from the first pitch to the monthly report. Agencies send prospects a branded audit and proposal and see when they're opened, add teammates to the client accounts they handle, and send every report under their own brand. The agent gives every strategist 10x leverage, so the same team can serve more clients and run a profitable AI search service.
Built for agency work.
Row label
Does the client appear?
Visibility, mentions, citations, share of voice
Visibility, mentions, citations, share of voice
How is the client described?
Sentiment, perception and attribute analysis
Sentiment analysis
Whose prompts get tracked
The client's own, plus suggestions based on their site and goals
Prompt research tool, with estimated prompt volume
Engines covered
ChatGPT, Google AI Overviews, Google AI Mode, Gemini and Copilot included; Claude, Perplexity, Grok and Muse as add-ons
ChatGPT, Google, Gemini, Perplexity and more
Learning curve
Set up in minutes, with guidance at each step
55+ tools; G2 reviewers often describe it as overwhelming
What to do next
Prioritized recommendations, and the tools to act on them
Dashboards and insight cards; the plan and the work are yours
Website audits
Technical AEO audits, plus which AI bots visit the site and what they read
SEO site audits, built for Google's crawler
Off-page opportunities
The sources AI cites, and the links competitors have that the client doesn't
Backlink database, built for SEO rankings
Content execution
Briefs, drafts, optimizes and publishes to the client's CMS ($149/month per client)
Not included in its plans
Projects
Unlimited client brands
Capped per tier
Seats
Unlimited, free
Extra users $45 to $80/month each
Reporting
Automated, white-labeled reports per client
White-label reports as a paid add-on
Cost of adding a client
$0 within the plan's prompt limit
Project caps and seat fees grow with every client
“What sets Temso apart is that it's by far the most actionable solution on the market. It doesn't just deliver data, it also helps you turn that data into concrete action. That has given me ideas that genuinely worked, and spared me a number of costly mistakes.”
Christian Bölling
Founder, Heldenmood
The verdict.
Temso AI
Temso works only with agencies and never competes with them for clients
Covers the whole client lifecycle, from the first pitch to the monthly report
White-labeled reports, dashboards and pitches
Unlimited client brands and seats
Built only for AEO, from tracking to published content
Semrush
Semrush sells its plans directly to brands and agencies alike
Tracks AI visibility; content and execution happen elsewhere
White-label reports through a separate agency add-on
Projects capped per tier; extra users $45 to $80/month each
Built for SEO: 55+ tools for keywords, backlinks and site audits
Semrush is an SEO suite with an AI visibility add-on. Temso is an AEO platform built for agencies, from the first pitch to the monthly report.
Switching from Semrush? We'll move you over.
Our team migrates your setup from Semrush for you.
Still deciding? Talk to our team and we'll walk you through both options honestly.
Semrush is an SEO suite that added AI visibility tracking: dashboards inside its SEO plans, with the plan and the work left to the agency. Temso is built only for AEO and only for agencies, with white-labeled pitches, reports and dashboards, unlimited client brands and seats, and the tools to do the work.
Yes. Semrush sells its plans directly to brands and agencies alike, so an agency's client can buy the same product. Temso works only with agencies and has no plans for brands, so it never competes with an agency for its clients.
AI search tracking on Semrush starts with the Starter plan at $199/month, which tracks 50 AI prompts a day; Pro+ is $299/month for 100. Extra users cost $45 to $80/month each. Temso starts at $10/month for unlimited pitches, so an agency can win its first retainer before paying for tracking. Client tracking starts at $199/month, with five engines, 125 prompts, and unlimited client brands and seats.
No. Semrush can stay the SEO tool for keyword research, backlinks and site audits. Temso runs the AI search service on top of it: pitches, client tracking, white-labeled reporting, and the tools to do the monthly work.
Semrush has more than 55 tools, and G2 reviewers often describe it as overwhelming. Temso does one job, AEO, and guides setup step by step, suggesting prompts and competitors along the way.
Temso covers 9: 5 included on Growth and 4 more as add-ons. Semrush lists four engines on its pricing page, 'and more', without a full count.
No. Semrush AI Visibility focuses on tracking, sentiment and prompt volume. Content briefing, drafting and publishing are not part of its plans. Temso drafts, optimizes and publishes content to the client's CMS.
Temso. Seats are unlimited, client brands are unlimited on Growth, and pitches, reports and dashboards are white-labeled under the agency's brand. Adding a colleague costs nothing, and adding a client costs nothing within the plan's prompt limit. Semrush charges $45 to $80/month for each extra user and caps projects per tier.
For SEO, yes: keyword research, backlink analysis and site audits. Temso doesn't try to replace it. An agency can run Semrush for SEO and Temso for AI search.
Still deciding? Talk to our team and we'll walk you through both options honestly.
About the Author
Laura Kowalski
Laura is a content strategist at Temso AI, working at the intersection of content marketing, SEO, and AI search. She helps brands figure out how they show up in AI-generated answers, and what to actually do about it. Before Temso AI, she spent several years at digital marketing agencies in the UK.
Ready to decide?
See it on a client you actually manage.
Tell us where you want to grow brand visibility in AI search, and we'll follow up with a tailored walkthrough of Temso.
