Amazon Seller Listing

Operated by AmazonOperational

Lets sellers provide a URL to create Amazon product pages.

What Amazon Seller Listing does

AmazonSellerInitiatedListing is an Amazon bot that gives sellers the option to provide a URL to a website and create Amazon product pages from it. It identifies itself with AmazonSellerInitiatedListing/1.0 in the user-agent string. The bot respects robots.txt user-agent and disallow directives, with changes taking effect within up to 24 hours, but it does not support crawl-delay, nofollow, or noindex. Amazon provides amazon-product-discovery-bot@amazon.com as a contact for questions.

How to control Amazon Seller Listing

Target Amazon Seller Listing in your robots.txt with the AmazonSellerInitiatedListing token. Rules apply per bot, so you can allow this one while blocking others, or the reverse.

Allow Amazon Seller Listing

User-agent: AmazonSellerInitiatedListing
Allow: /

Block Amazon Seller Listing

User-agent: AmazonSellerInitiatedListing
Disallow: /

The bot honors robots.txt user-agent and disallow directives, with updates taking up to 24 hours to apply, but it does not support crawl-delay, nofollow, or noindex directives.

How to identify Amazon Seller Listing

Temso identifies Amazon Seller Listingtraffic by matching the request's User-Agent header against this pattern. User-agent strings can be spoofed, so treat a match as an indication, not proof.

AmazonSellerInitiatedListing

Amazon Seller Listing FAQ

What is Amazon Seller Listing?

Amazon Seller Listing (user agent AmazonSellerInitiatedListing/1.0) is an Amazon bot that fetches a website URL a seller provides in order to create Amazon product pages from it.

How do I block Amazon Seller Listing?

Add a robots.txt group with "User-agent: AmazonSellerInitiatedListing" followed by "Disallow: /" (or a specific directory). Amazon states the bot honors user-agent and disallow directives, with changes taking up to 24 hours, and that it does not support crawl-delay, nofollow, or noindex.

About Operational Bots

Monitoring, security scanning, link previews, webhooks, and feed fetchers: the utility traffic that keeps integrations and shared links working.

Most of this traffic is service-critical or user-triggered. Webhooks and previews don't follow robots.txt, and blocking them tends to break things you rely on.

See which bots visit your site

Temso helps marketers track every AI crawler and bot that visits your site, and runs regular audits to make sure your website is always performing at its full potential.

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Website audit dashboard showing bot visits, citation-bot visits, and a table of AI bots crawling the site