What Amazon AdBot does
Amazon AdBot scans web pages that request ads from Amazon's advertising systems. It collects page content so Amazon's systems can classify the page, which is used to detect inappropriate content and improve ad relevance for publishers. It identifies itself with the user agent Mozilla/5.0 (compatible; AmazonAdBot/1.0; +https://adbot.amazon.com) and honors standard robots.txt directives, including Allow and Disallow rules targeted at AmazonAdBot as well as Crawl-Delay for controlling scan frequency. Amazon states that blocking AmazonAdBot will impact a site's access to Amazon Ads demand.
How to control Amazon AdBot
Target Amazon AdBot in your robots.txt with the AmazonAdBot token. Rules apply per bot, so you can allow this one while blocking others, or the reverse.
Allow Amazon AdBot
User-agent: AmazonAdBot
Allow: /Block Amazon AdBot
User-agent: AmazonAdBot
Disallow: /Genuine AmazonAdBot requests come from IP addresses whose reverse DNS resolves to a subdomain of amazonadbot.com (verifiable with a forward DNS lookup back to the same IP), and Amazon publishes a live IP list at adbot.amazon.com/ip-addresses/.
How to identify Amazon AdBot
Temso identifies Amazon AdBottraffic by matching the request's User-Agent header against this pattern. User-agent strings can be spoofed, so treat a match as an indication, not proof.
AmazonAdBotAmazon AdBot FAQ
What is Amazon AdBot?
Amazon AdBot is Amazon's advertising crawler. It scans pages that request ads from Amazon's advertising systems and classifies their content to detect inappropriate content and improve ad relevance.
How do I block Amazon AdBot?
Add a robots.txt group with User-agent: AmazonAdBot and Disallow: / (or specific paths); the bot honors standard robots.txt directives and also supports Crawl-Delay to slow scanning instead of blocking it. Amazon's documentation states that blocking AmazonAdBot will impact your access to Amazon Ads demand.
About Advertising Bots
Bots run by ad platforms to check landing pages, verify ad placements, and analyze content for brand safety and targeting.
If you run ads on a platform, its ad bots usually need access; blocking them can break ad approval and quality checks for your own campaigns.
