What AdsBot-Google does
AdsBot-Google is a Google special-case crawler that checks the ad quality of web pages for Google Ads. Because special-case crawlers are used under an agreement between Google and the crawled site, it ignores the global User-agent: * group in robots.txt and only follows rules that address it by name. It identifies itself with the user-agent string AdsBot-Google (+http://www.google.com/adsbot.html) and crawls from different IP ranges than Google's common crawlers.
How to control AdsBot-Google
Target AdsBot-Google in your robots.txt with the AdsBot-Google token. Rules apply per bot, so you can allow this one while blocking others, or the reverse.
Allow AdsBot-Google
User-agent: AdsBot-Google
Allow: /Block AdsBot-Google
User-agent: AdsBot-Google
Disallow: /It ignores the global User-agent: * group in robots.txt, and genuine requests can be verified against Google's published special-crawlers.json IP ranges, with reverse DNS resolving to rate-limited-proxy-***-***-***-***.google.com.
How to identify AdsBot-Google
Temso identifies AdsBot-Googletraffic by matching the request's User-Agent header against this pattern. User-agent strings can be spoofed, so treat a match as an indication, not proof.
AdsBot-Google(?!-Mobile)AdsBot-Google FAQ
What is AdsBot-Google?
AdsBot-Google is Google's special-case crawler that checks web page ad quality for Google Ads. Google notes the user-agent string can be spoofed, so real requests should be verified against Google's published IP ranges for special-case crawlers.
How do I block AdsBot-Google?
Add a robots.txt group that names it explicitly, with User-agent: AdsBot-Google and Disallow: /; rules under the global User-agent: * group are ignored by this crawler. Blocking it prevents Google Ads from checking landing-page ad quality on those pages.
About Advertising Bots
Bots run by ad platforms to check landing pages, verify ad placements, and analyze content for brand safety and targeting.
If you run ads on a platform, its ad bots usually need access; blocking them can break ad approval and quality checks for your own campaigns.
