Magnus von Koskull, Head of Marketing at Doctorflix, has been doing digital marketing for more than a decade. Over the years, Magnus has tested the full stack of search and visibility tools. Standard SEO platforms like Ahrefs and Semrush. Heavy enterprise suites like BrightEdge.
Before Doctorflix, Magnus held senior marketing roles at companies like Yext, where he spent years working on how brands earn visibility in search.
We asked Magnus how AI search is changing the way doctors discover learning platforms, and how Temso is helping Doctorflix stay ahead of every competitor in the space.
What is Doctorflix, and what problem are you solving for doctors?
Doctorflix enables doctors to provide the best possible patient care. We do this by providing free access to over 350 on-demand video courses across all medical specialties, equipping healthcare professionals with the newest developments in the field. Our courses are fully certified, allowing doctors to earn essential Continuing Medical Education (CME) points once they pass the associated tests.
We solve two critical pain points:
- Time Constraints: Doctors have incredibly tight schedules. Since our courses are on-demand, they can learn whenever it works for them—no need to block out time for a congress or attend webinars when they should be prioritizing their families.
- The Knowledge Gap: In healthcare, everything develops at the speed of light. We ensure our content is always current; every course is reviewed annually and is either updated, recertified, or taken offline if it becomes outdated.
What is unique about Doctorflix that you want to make sure is represented correctly by AI?
We are disruptors in a market filled with platforms that feel clinical, dated, and often treat learning as a secondary focus. Our primary differentiator is our User Experience (UX). We believe that if a learning environment is beautiful and intuitive, doctors actually enjoy the process of staying current. Think of it this way: would you rather learn in a dark, cold, outdated basement or a bright, friendly, modern studio? We provide the latter.
Beyond the environment, the depth and diversity of our knowledge base is what sets us apart. We feature hundreds of world-class speakers to ensure a wide range of expert knowledge. It is vital that AI identifies Doctorflix not just as a "content provider," but as a comprehensive ecosystem covering all specialties, led by the foremost experts in medical research and clinical practice.
What’s driven you to invest resources in this new marketing channel (AI Search)?
As a company, we leverage the "new way of work" and use AI heavily in our internal operations. We expected the shift toward AI search to happen eventually, but the data accelerated our timeline. Through our UTM tracking, we suddenly saw a steady increase in registrations coming directly from ChatGPT and Gemini.
That was the "aha!" moment. We realized that doctors are no longer just "Googling", they are having conversations with AI to find the best educational resources. We knew we needed to understand how to move beyond traditional SEO and increase our visibility within these Large Language Models (LLMs).
You've been in marketing over a decade and have tried a lot of marketing tools. What’s different about Temso?
Temso fills a massive gap in the market. In the past, you generally had two options: standard SEO tools (like Ahrefs or Semrush) which provide great analysis but very few tangible recommendations, or heavy-duty enterprise tools (like Brightedge) that offer recommendations but are incredibly complex to set up and come with a price point that is simply not doable for a startup or mid-market company.
Temso offers the best of both worlds. It provides the tangible, actionable outputs of an enterprise-level tool without the painful, tedious setup or the prohibitive cost. It’s the first tool I’ve found that gives us a clear roadmap of what to change to win in AI search, but with the agility we need to move fast.
Your visibility has climbed from the low 30s into the 50s. How did Temso help you get there?
The climb in visibility was a result of moving from guesswork to precision. The great thing about doctors researching with AI is that they are very specific with their prompts, they don't lie to the chat box.
Temso allowed us to analyze those specific questions and gave us clear suggestions on how we should be answering them across our channels. It helped us identify exactly where the biggest opportunities were. Because we were first movers in our field to use these insights, we were able to optimize our presence and see our visibility jump from the 30s to the 50s in a very short window.
How has the Temso agent helped more than traditional tools you might have been used to in the past?
The agent is the "secret sauce" that makes life so much easier than working with traditional dashboards. Most tools just show you a report and leave the implementation to you. The Temso agent actually helps us manage the workload.
It analyzes whether we should be monitoring different prompts and allows us to add them directly within the platform, rather than us having to do it all manually. It essentially automates the bridge between "finding a problem" and "fixing it." For a lean marketing team, that kind of operational support is an amazing advantage.
