The team behind Vivi Smart's GEO strategy
Fede Navarro is co-founder and commercial director of Vivi Smart Growth, a GEO agency based in Buenos Aires and Montevideo. The agency has over 20 people and works with clients in Argentina, Uruguay, Mexico, Chile, Paraguay, Spain and the US. The team has been doing search optimization for ten years with a focus on e-commerce brands.
Why Vivi Smart Growth made GEO a service line
Vivi calls itself the acquisition and growth agency for the AI era. Its services cover performance marketing in traditional media (Google, Meta, TikTok) and also ChatGPT ads, SEO, GEO, marketing automation and loyalty, and data, tracking and conversion work.
It started with a client's question. "It began when ChatGPT appeared and a client asked us how to show up there," Navarro says. "A few months later, when people started talking about recommendations, we began working on it as a service line."
Search was already the team's home ground. "We've been doing SEO for almost ten years, so there was a lot of common ground."
Vivi put its first client brand on Temso in December 2025.
Why Vivi Smart Growth needed an AI Search tool it could run across every client
Before Temso, Vivi tested five or six AI Search tools. None let the agency take the service across its client base.
Temso's agency plans are built around the way agencies work. They come with unlimited seats and unlimited projects, so Vivi can set up each client as its own project and bring the whole team into the account. Adding a client or a team member doesn't change the plan, which lets the agency grow the service one client at a time.
Covering a brand properly in AI Search takes many more prompts than an SEO keyword list has keywords. On Temso, Vivi can do that for more clients and still have room to experiment.
How Vivi Smart Growth runs AI Search for its clients with Temso
The agency uses Temso throughout the entire client lifecycle: from the initial pitch audit, to the delivery of work, to the reporting of results.
The team uses Temso's brand context features to make sure each brand's unique nuances and preferences guide the work at every stage. Temso helps them select the right prompts, prioritize the right actions, and carry those actions out.
Temso's built-in AI agent significantly reduces the agency's manual work and helps the team quickly build a personalized roadmap for every client and prospect. The agent builds client strategies around user personas that are specific to each customer's business.
The opportunities Temso suggests cover technical optimization, content creation across on-page and social channels, and off-page authority opportunities for third-party mentions.
Vivi's team connects Temso to its own tools through the API and the MCP. The API brings visibility, share of voice and competitor data into any dashboard or report a team already uses. The MCP lets the team ask for the same data in plain language from an AI assistant such as Claude or ChatGPT. "The API connection and the MCP changed our response speed and the way we work and analyze," Navarro says.
Among the newer features, Navarro picks out two: tags, which let the team work product by product, and the authority view, which shows social networks, profiles and topics.
Navarro is clear on how Temso differs from the tools the agency used before. While legacy platforms often stop at showing what is happening, Temso helps the team decide what to do next and move into execution.
Temso has the capability we'd expect from a much heavier enterprise tool, but without the setup, complexity, or cost. For an agency, that makes a big difference because it helps the team move faster and act on the insights without unnecessary complexity.
Fede Navarro, Co-Founder and Commercial Director of Vivi Smart Growth
What Vivi Smart Growth tells other agencies about Temso
Asked what he'd tell another agency owner who is weighing Temso, Navarro keeps it short: "I tell them yes, try it."
We've recommended Temso many times. It's a great tool for our team, and it's one of our go-to AI tools.
Fede Navarro, Co-Founder and Commercial Director of Vivi Smart Growth
Support is the other reason. "The team responds extremely fast to everything we ask for," he says. "It's impressive."
Vivi has clients whose revenue from the AI channel grew by 300% to 400%.
What's next for Vivi Smart Growth and AI Search in e-commerce
Navarro expects the channel to matter more. "Today the channel is still new, but the trend we see is that it will grow and carry much more weight in e-commerce."
The forecasts point the same way. Bain & Company estimates that agentic commerce could make up 15% to 25% of US e-commerce by 2030. "That's why it's key to work on this as a focus," he says.
He also sees the purchase funnel changing shape. "The stages aren't as marked anymore. Someone talking to an LLM can discover a product that solves their problem, compare options and brands, choose and buy, all in the same conversation. That used to take days or months."
