Summary
Inline domains are website domains linked directly within the body text of an AI response.
Definition
When AI engines like Google AI Overviews or ChatGPT Mentions generate responses, they often weave information from different sources into natural language. Instead of listing these sources as clickable citations, some references remain embedded in the answer itself. The websites behind those references are known as Inline Domains.
Inline Domains matter because they show which sources are shaping how an AI explains a concept or positions a brand, even if users never see a formal link. Unlike Cited Domains, which appear as clear attributions or footnotes, Inline Domains influence the narrative invisibly. This makes them a critical layer of AI search analysis.
For marketers and agencies, understanding Inline Domains helps reveal not just whether your brand is discoverable in AI search, but also whether competitors are shaping the conversation without attribution. Inline Domains can impact Brand Perception and Brand Position by influencing how your category is described.
Use cases
Identifying competitor websites that influence AI answers without being cited.
Analyzing whether your brand content is shaping AI responses indirectly.
Comparing Inline Sources against Cited Sources to measure hidden influence.
Spotting domain-level trends that drive Brand Visibility in AI-generated results.
Prioritizing partnerships or content strategies to become an Inline Domain for key topics.
Frequently Asked Questions
Can brands increase their presence as Inline Domains?
Yes, by publishing authoritative content that aligns with the topics AI engines synthesize, brands can increase their chance of being referenced inline.
Why should marketers track Inline Domains?
They reveal hidden influence, showing which competitors or industry sites AI engines draw from without attribution.
How can Inline Domains affect brand perception?
They can shape how AI describes a brand or category, influencing perception even if users don’t see a direct link.
What is the difference between Inline Domains and Cited Domains?
Inline Domains are embedded in AI-generated text without formal citation, while Cited Domains are explicitly listed as sources.