Summary
A visibility score is a composite measure that combines presence, position, and prominence to reflect how visible a brand is across AI search.
Definition
The visibility score is a metric that combines multiple factors such as presence, position, and placement into a single number that represents how visible a brand is in AI-generated search responses.
Unlike raw counts of mentions, a visibility score goes further by weighting not only whether a brand appears (presence) but also how it appears. Placement in the response, position (relative position to competitors), and frequency of mentions all influence the score. This provides a clearer picture of overall brand discoverability in generative AI platforms such as ChatGPT, Google AI Overviews, Perplexity, and Bing Copilot.
For example, if your brand is mentioned in 40 percent of AI responses, but always at the bottom of the text and rarely before competitors, your raw presence rate may look strong. The visibility score, however, would reveal weaker performance compared to peers.
Use cases
Marketing Benchmarking: Compare your visibility score against competitors to see who dominates in generative AI answers.
Performance Tracking: Monitor how your brand’s discoverability in AI search improves over time.
Campaign Impact Measurement: Assess whether PR, SEO, or content campaigns increase visibility across AI platforms.
Strategic Positioning: Identify whether your brand is not only present but also presented favorably and prominently to users.
Agency Reporting: Provide clients with a clear KPI for visibility in AI search that goes beyond mentions.