Travel and leisure

How Travel and leisure brands win in AI search globally · May 2026

Across 500,000+ responses analyzed, Forbes, cntraveler.com, and Time Out account for 42% of citations for Travel and leisure globally.

Last updated 19 days ago

Models analyzed:
ChatGPTChatGPT
Google AI OverviewsGoogle AI Overviews
Microsoft Copilot SearchMicrosoft Copilot Search
Grok SearchGrok Search

Categories

Airlines

Airlines

Major and regional airlines moving passengers and cargo across global, domestic, and low-cost networks.

Hotels

Hotels

Global hotel groups and independents covering luxury, business, resort, and lifestyle hospitality.

Industry-wide Rankings

Top Performing Publishers

#PublisherTrend
1Forbes▼
2cntraveler.com▼
3Time Out▼
4travel.usnews.com▼
5guide.michelin.com▼
6forbestravelguide.com▼
7cntraveller.com▼
8thehotelguru.com▼
9en.wikipedia.org▼
10thepointsguy.com▼

Top Performing Communities & Directories

#ChannelTrend
1Tripadvisor▼
2reddit.com▲
3youtube.com▼
4facebook.com▼
5instagram.com▼
6booking.com▼
7expedia.com▼
8Trustpilot▲
9community.ricksteves.com▲
10mrandmrssmith.com▼

The Temso Methodology

Rankings come from Temso’s AI Visibility Index, which measures how brands, publishers, and social channels appear across ChatGPT, Google AI Overviews, Microsoft Copilot Search, and Grok Search.

Every month we capture over 500,000 responses through the real consumer interface of each engine in the target country, then score every entity by its share of unique responses in the segment.

Read the full methodology

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FAQ

FrequentlyAsked Questions

Rankings refresh monthly. Each month we re-run our query set across every supported AI engine and recalculate visibility scores, so what you see here always reflects the most recent measurement window.

Visibility % is the share of relevant AI responses in which a brand, publisher, or social channel appears. A 12% score means the entity showed up in 12% of the answers AI engines returned for the queries that define this segment.

AI engines surface brands that have strong, consistent, and well-cited presence across the open web. The fastest gains usually come from clear product pages, fresh editorial coverage from trusted publishers, and structured content that answers the questions buyers actually ask. Temso shows you exactly which sources and topics are driving visibility in your segment so you know where to focus.

We measure ChatGPT, Google AI Overviews, Microsoft Copilot Search, and Grok Search through their real consumer interfaces. Scores in this ranking are aggregated across all four engines.

Yes. Publishers can claim a profile in our directory to update their information, add context about their editorial focus, and showcase their visibility across AI search. Visit the publisher directory to claim or request a profile.