Financial services

How Financial services brands win in AI search globally · May 2026

Across 500,000+ responses analyzed, Forbes, nerdwallet.com, and finder.com account for 26% of citations for Financial services globally.

Last updated 19 days ago

Models analyzed:

Categories

Retail banking

Retail banking

Consumer banks and neobanks offering everyday checking, savings, cards, and personal lending.

Payment processors

Payment processors

Payment platforms enabling card acceptance, online checkout, and money movement for merchants worldwide.

Business banking

Business banking

Banks and platforms serving businesses with checking, lending, treasury, and corporate finance products.

Insurance

Insurance

Insurers across life, health, property, auto, and specialty lines protecting individuals and businesses.

Investment management

Investment management

Asset managers, wealth platforms, and advisors handling capital for institutions and individual investors.

Industry-wide Rankings

Top Performing Publishers

#	Publisher	Trend
1	Forbes	▼
2	nerdwallet.com	▼
3	finder.com	▲
4	Yahoo Finance	▼
5	El Economista	▼
6	finder.com.au	▲
7	en.wikipedia.org	▲
8	handelsblatt.com	▼
9	statista.com	▼
10	bankrate.com	▼

Top Performing Communities & Directories

#	Channel	Trend
1	reddit.com	▲
2	youtube.com	▼
3	facebook.com	▼
4	Rankia	▼
5	LinkedIn	▼
6	instagram.com	▼
7	Trustpilot	▼
8	ensun.io	▼
9	tiktok.com	▼
10	finect.com	▼

The Temso Methodology

Rankings come from Temso’s AI Visibility Index, which measures how brands, publishers, and social channels appear across ChatGPT, Google AI Overviews, Microsoft Copilot Search, and Grok Search.

Every month we capture over 500,000 responses through the real consumer interface of each engine in the target country, then score every entity by its share of unique responses in the segment.

Read the full methodology

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FAQ

FrequentlyAsked Questions

Rankings refresh monthly. Each month we re-run our query set across every supported AI engine and recalculate visibility scores, so what you see here always reflects the most recent measurement window.

Visibility % is the share of relevant AI responses in which a brand, publisher, or social channel appears. A 12% score means the entity showed up in 12% of the answers AI engines returned for the queries that define this segment.

AI engines surface brands that have strong, consistent, and well-cited presence across the open web. The fastest gains usually come from clear product pages, fresh editorial coverage from trusted publishers, and structured content that answers the questions buyers actually ask. Temso shows you exactly which sources and topics are driving visibility in your segment so you know where to focus.

We measure ChatGPT, Google AI Overviews, Microsoft Copilot Search, and Grok Search through their real consumer interfaces. Scores in this ranking are aggregated across all four engines.

Yes. Publishers can claim a profile in our directory to update their information, add context about their editorial focus, and showcase their visibility across AI search. Visit the publisher directory to claim or request a profile.